The Weeknd in dingri

We dress your idols like they're from here.

Ray takes Tunisian culture and puts it on the artists you already love. Not the tourist clichés, no harissa jokes, no couscous memes. The real stuff, the details you actually grew up around.

First up: The Weeknd in dingri, the blue workwear worn by everyone from the corner mechanic to your grandfather. A global icon, dressed like a tounsi. You see him and you feel at home, w fi nafs el waqt cool barcha.

That's the whole idea: bledna, worn proud, on the icons of the world.